I’ve found that one of life’s simplest treasures can be a traipse around the aisles of Target. I always love being delighted by unexpected finds and taking home a new skincare product or pair of cute socks I wasn’t expecting; half the fun is getting to stumble upon something new that you know will make your whole day. We might not be able to get out as much anymore, but there are still plenty of Target treasures to brighten your routine and help you get a dose of self-love. Whether you’re craving a new scent, a more beautiful environment or an addition to your skincare, these undiscovered Target gems are sure to fit right into your self-care regimen.
1. Naturium Skincare

If you’re a Target fan and a skincare enthusiast like me, you’re going to want to see Naturium’s collection. Founded by skincare expert Susan Yara who runs the popular YouTube channel MixedMakeup, Naturium is affordable skincare at its best. Their products are paraben-free, fragrance-free, and cruelty-free, and they focus on important active ingredients that actually work. If you’ve got the basics down and want to take your routine up to the next level, I recommend trying one of their serums!
2. The Lip Bar Vegan Matte Liquid Lipstick

Sometimes self-care means popping on a bold lip and going about your day with that added boost of confidence and glamour (even if your day is just working from your couch). The Lip Bar has rave reviews for their matte liquid lipstick, which comes in 14 fun shades. As a bonus, you’d be supporting a black, female owned business!
3. Que Bella Witch Hazel Mask

Putting on a mask before you go to bed can feel like such a luxurious treat. And feeling fancy can cost you as little as $2! Our site editor, Becca, swears by this tea tree & witch hazel-infused mud mask. This great-smelling mixture is sure to clean out your pores and leave your skin feeling fresh.
4. Opalhouse Glass Jar Candle

Is this Target or Anthropologie? You wouldn’t be able to tell looking at this trendy, opalescent candle. Target’s Opalhouse candle collection comes in many scents and colors to complement any room and could be the perfect addition to your desk or nightstand.
5. Edison Bulb Metal Scent Warmer

If you don’t want to worry about flames, a scent warmer is a great alternative. This one looks like a cute lantern and is small enough to fit in any space while elevating your aesthetic and bathing your room in a soothing warm glow!
6. Stars Above Beautifully Soft Pajama Set

A nice pajama set can really make you feel like you’ve got your life together. This one says “I care about style, even when I’m not actually conscious”. It’s also extremely soft and comes in several colors, making it the perfect post-work reward anytime you’re craving a little self-care.
7. Fun Socks

One of my friends introduced me to a wall of socks at Target that are each $1.50 a pair and it was a game changer. They all have cute graphics and puns to match your personality; who wouldn’t smile at that?
8. Good & Gather Sparkling Water

Drinking water is basic self-care. But sometimes even remembering that can be difficult! If you’re into sparking water, I highly recommend the flavors from Good & Gather. You might think all types of sparkling waters are the same, but I swear there’s a difference! This kind somehow tastes smoother than LaCroix, and the ginger peach flavor is yummy.
9. Cupcakes and Cashmere Calendars

Self-care isn’t just naps and skincare; it can also mean helping yourself conquer the day in style. Getting your week planned out in writing can feel so rewarding! There’s nothing better than crossing things off of your to-do list. These pretty calendars from Cupcakes and Cashmere will help you do it in style!
10. Kristin Ess Hair Products

Kristin Ess is a celebrity hairstylist turned entrepreneur. Her eponymous hair care line offers high-end quality products and tools at Target prices! I love the curling wand, but am excited to try more of her styling products. The packaging is also super cute, which I am a sucker for.
In an era with so much stress and anxiety, being sure to take care of yourself has never been so crucial. Little things like a calming face mask or a cozy new set of loungewear can be a great way to add a bit of love and luxury and remind yourself that you’re worth taking special care of every day. I hope one of these unexpected finds will provide you with the perfect boost of self-care whenever you need it the most.